Public plans to place orders through Twitter
Over the past few years, Domino’s has amassed a team of around 250 technology employees at its Michigan headquarters in Ann Arbor compared to the 50 tech employees just a decade ago. Additionally, Twitter keeps looking for ways to grow and engage on its more than 302 million monthly active users. Some 500 million tweets are sent every day.
May 14, 2015
Ordering a pizza is about to get as simple as a tweet. Domino’s Pizza will soon allow customers to order food with nothing but a simple smartphone emoji, the pizza emoji,
On May 20, their a new “tweet-to order” system will be launched, allowing U.S. customers to tweet at the company for pizza.
It is already attracting many younger customers. For Domino’s, it was a no-brainer, with upward to 50 percent of its sales already taking place digitally.
“I think I’m going to love Domino’s new system. I love pizza and this just makes everything easier because I hate ordering pizza through the phone. I just feel awkward,” sophomore Chloe Bradley said.
“It’s the epitome of convenience. We’ve got this down to a five-second exchange,” Domino’s CEO Patrick Doyle told USA Today.
Once a customer has registered their Twitter handle on their Domino’s Pizza Profile, they will then be able to simply tweet #EasyOrder or the pizza emoji at Domino’s Twitter handle.
Domino’s will then send the customer a direct message to confirm the order and the save the Easy Order in the customer’s profile, automatically delivering it to their home.
“I think that it’s unique and interesting but it just shows how much technology has taken over our lives. I mean, we can’t even talk to people face to face let alone speak on the phone to order a simple pizza,” sophomore Caroline Veraldo said.
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